At Yepsta, your privacy and trust are fundamental to everything we build. This Privacy Policy explains how Yepsta (“Yepsta,” “we,” “our,” or “us”) collects, uses, stores, shares, and protects your information when you use our website, digital business card platform, AI-powered Smart Review QR system, WhatsApp messaging tools, NFC-enabled products, and related services (collectively, the “Services”).

By accessing or using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. Scope of This Policy

This Privacy Policy applies to:

• Individuals who create and manage a Yepsta account (“Users”)

• Businesses, merchants, and professionals using Yepsta

• Visitors who interact with digital profiles, review pages, booking forms, or QR experiences created via Yepsta

• Customers who submit feedback, reviews, or contact forms through Yepsta-powered pages

• Purchasers of NFC products or subscriptions

This Policy does not apply to third-party websites, platforms, or services that are not owned or controlled by Yepsta.

2. Information We Collect

We collect information to provide, improve, and secure our Services.

A. Information You Provide Directly

Account Information

• Name

• Email address

• Phone number

• Password (encrypted)

• Profile image and branding assets

Business & Profile Information

• Business name and address

• Services, products, pricing

• Business hours

• Social media links

• Gallery images and videos

• Custom domains/subdomains

Review & Feedback Data

• Ratings submitted through Smart Review QR

• AI-assisted review drafts

• Private feedback messages

• Reward redemptions (if enabled)

Payment Information

• Subscription plan details

• Billing address

• Transaction metadata
  (Note: Payment card details are processed securely via third-party payment gateways. Yepsta does not store full card numbers.)

Communications

• Support requests

• Feedback

• Product inquiries

• Emails or chat conversations

B. Information Collected Automatically

When you use our Services, we automatically collect:

Usage Data

• Page visits and interactions

• QR scans and review redirects

• Appointment bookings

• Link clicks

• Feature usage metrics

Device & Technical Data

• IP address

• Browser type and version

• Device type

• Operating system

• Time zone

• Referring URLs

Analytics & Performance Data

• Session duration

• Traffic sources

• Popular sections of your profile or review page

• Conversion metrics (e.g., review completion rate)

C. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Authenticate users

• Maintain secure sessions

• Store preferences

• Improve performance

• Analyze usage trends

• Provide marketing communications (where permitted)

You may manage cookie preferences through your browser settings. Disabling cookies may impact certain functionality.

D. Third-Party Integrations

Yepsta may integrate with services such as:

• Google Maps

• YouTube

• WhatsApp redirection

• Analytics providers

• Payment processors

We only access or process data authorized by you and required to deliver functionality.

3. How We Use Your Information

We use collected information to:

• Provide and maintain our Services

• Deliver digital business cards and QR-based review systems

• Generate AI-assisted review suggestions

• Enable private feedback workflows

• Process payments and manage subscriptions

• Fulfill NFC product orders

• Provide analytics and performance insights

• Enable WhatsApp messaging automation

• Improve product features and user experience

• Communicate service updates and security alerts

• Prevent fraud, abuse, and misuse

• Comply with legal obligations

We do not sell your personal data.

4. AI-Assisted Review Functionality

Yepsta’s AI tools assist users in drafting review comments. AI-generated suggestions:

• Are created based on user-selected ratings or inputs

• Remain fully editable by the customer

• Are not automatically published without user action

AI functionality is designed to enhance user experience while maintaining transparency and control.

5. Legal Basis for Processing (Where Applicable)

Depending on your location, we process data under one or more of the following legal bases:

• Performance of a contract (providing our Services)

• Legitimate business interests

• User consent

• Compliance with legal obligations

6. Sharing of Information

We may share information in limited circumstances:

Service Providers

With trusted third parties that provide:

• Hosting and cloud infrastructure

• Payment processing

• Analytics services

• Email delivery

• Security monitoring

These providers are contractually obligated to safeguard your data.

Legal Compliance

If required by law, court order, or to protect the rights, safety, and integrity of Yepsta and its users.

Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets.

With Your Authorization

When you explicitly authorize integrations or data sharing.

7. Data Retention

We retain your information:

• For as long as your account remains active

• As necessary to provide Services

• As required for legal, tax, and compliance purposes

• For fraud prevention and dispute resolution

Upon account deletion, data is deleted or anonymized within a reasonable timeframe unless retention is legally required.

8. Data Security

We implement appropriate technical and organizational safeguards, including:

• SSL/HTTPS encryption

• Secure cloud infrastructure

• Role-based access controls

• Regular security updates

• Monitoring and vulnerability management

While we take reasonable measures, no system is completely secure.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of data

• Restrict processing

• Object to certain processing

• Data portability

• Withdraw consent (where applicable)

Requests can be submitted to:
hello@yepsta.com

We will respond within applicable legal timeframes.

10. International Data Transfers

Your information may be processed or stored outside your country of residence. When transferring data internationally, we implement safeguards consistent with applicable data protection laws.

11. Children’s Privacy

Our Services are not intended for children under 13 (or local equivalent). We do not knowingly collect data from children. If such data is identified, it will be deleted promptly.

12. Marketing Communications

We may send service-related announcements and optional promotional messages. You may opt out of marketing communications at any time via the unsubscribe link or by contacting us.

13. Third-Party Links

Yepsta-powered profiles may contain external links. We are not responsible for the privacy practices of third-party websites. We recommend reviewing their policies.

14. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated through email or platform notifications.

Continued use of our Services after updates constitutes acceptance of the revised Policy.

15. Contact Information

If you have any questions regarding this Privacy Policy or your data rights, please contact:

Yepsta Support Team
📧 hello@yepsta.com
🌐 www.yepsta.com